How we Help

Leverage Data

We help management teams leverage data to make better business decisions. Our data toolkit leverages best practice from across industries, focussing on areas such as:

  • Data strategy
  • Advanced analytics – e.g. churn prediction, lead scoring
  • Data visualisation and dashboarding
  • Generative AI.

ECI have done a lot for us on churn, looking at quite disorganised data and bringing it to life. Once you have that, you can change behaviours really quickly and drive the lifetime value of our clients.

Joanna Knight OBE

CEO, Moneypenny

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Case Study

CPOMS

CPOMS is a leading provider of SaaS safeguarding, pastoral and wellbeing solutions to UK and international schools. We supported the business by developing an AI lead-scoring model to prioritise which schools to target with their outbound sales efforts.

  • In order to accelerate penetration of their software into UK schools, CPOMS introduced an outbound sales function for the first time and asked for support in identifying which schools to target first
  • ECI built a machine learning model that assessed the relative importance of different characteristics for predicting the likelihood of a school becoming a customer, based on the attributes of CPOMS existing customer base
  • The model utilised both proprietary and publicly available data on UK schools, and compared several machine learning models to improve accuracy
  • Every non-customer school in the UK was then ranked from most to least likely to convert into a customer. Interactive dashboards were developed and deployed to the newly formed outbound sales team, which became an important part of their go to market strategy
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14000
Customer schools at exit compared to 6,000 at entry

ECI did a lot of work to help us… in terms of growth and being able to reach more customers.

Laura Wild

CCO, CPOMS

CPOMS were able to use a combination of proprietary and publicly available data to accelerate their already impressive organic growth”

Max Jackson

Investment Manager, ECI

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Proven experience and expertise

There are seven key focus areas that we’re most often asked about by companies that we back.

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