How we’re helping

Founded in 1998, TAG is an award-winning global travel and event management company that has redefined the standards for travel in the live entertainment industry with specialists providing bespoke, high-end service to some of the biggest names in music, film and TV production, as well as top C-suite and corporate executives.

Whether it’s a business meeting to close a deal or a concert for 50,000 fans, TAG provides fully managed travel services to get artists, bands, actors, execs and their support crews where they need to be, when they need to be there, no matter how complex the requirements are.

In the past 5 years, TAG has completed 8 acquisitions as well as delivering strong organic growth. ECI’s Origination and Commercial teams will help TAG to continue with its global expansion, as well as supporting the business as it invests in technology and operations to further enhance its bespoke, service-led proposition to its worldwide client base.

Go-to market strategy:

  • TAG’s fantastic reputation for superb customer service has meant historically its growth has largely been delivered through word of mouth and reputation in the market. Since investment, the ECI team has supported management to augment this with a pro active go-to-market function.
  • This has been supported by helping the team to develop better internal dashboards and management information to understand key levers for scaling the business.

Technology:

  • We are working closely with the team on its technology strategy to further differentiate it in both the Entertainment and Corporate travel markets.

People and culture:

  • We are investing in the team to ensure they have the skills and resources needed to drive innovation and growth for the future. Significant hires have included Chair, CFO and CPO, as well as promoting a number of internal team members to the C-Suite.