Investis acquires Zog Digital and grows US presence

17/10/2017
Read Time: 2 Min
Topic:
Digital Marketing Investis Digital Outsourcing Richard Chapman SME Services
ZOG Digital logo

ECI portfolio company Investis has announced the acquisition of Phoenix (USA) based digital marketing agency ZOG Digital. The move expands the ability of Investis to provide integrated corporate communications solutions to the world’s most successful companies. 

ZOG Digital, founded in 2011, provides key digital marketing services, including search engine optimisation, content strategy, paid media and social marketing. The business is ranked by Forrester as one of the top 10 US search marketing agencies. Notable clients amongst many others, include Whirlpool, Fruit of the Loom, Wyndham Vacation Rentals and Del Monte.

The acquisition will further enhance the corporate communications services provided by Investis, including strategic delivery of targeted content to key stakeholders, enhancing brand visibility, and driving customer engagement and acquisition.

Investis, headquartered in London, has more than 500 employees globally. With the ZOG Digital acquisition, the company’s US presence will grow to over 100 employees, split between Phoenix and the company’s US headquarters in New York City. 

Digital is at the heart of everything we do. With this acquisition, we define end-to-end content strategy, drive new visibility and amplify influence and engagement across all channels and platforms. Our roots in the investor relations space give us a unique perspective on creating the next-generation digital communications company. ZOG Digital’s capabilities, in particular, will benefit our corporate clients globally.”

Don Scales

Investis CEO

Don’s track record as a top operator and global executive in the digital industry gives new velocity to the vision, client success and company culture we have built at ZOG.”

Jeff Herzog

ZOG Digital Founder/CEO

“Together the companies will help corporate communicators establish new trusted and valuable relationships between brands and audiences. The ability to deliver connected content will open up new markets in the US and throughout Europe.”

Herzog will join Investis as an advisor and resident futurist, helping identify growth opportunities for the company.

We are delighted to have backed Don and the team at Investis to make this acquisition. In our experience we have found strategic investments such as this one to be powerful growth drivers.”

Richard Chapman

Partner at ECI and a Board Director at Investis