In the latest edition of our valuing digital marketplace videos, Isa Maidan discusses demand side resilience, and the key factors you can use to demonstrate the resilience of your marketplace.
How a business responds to the ups and downs of the broader economy can affect its valuation, and Isa highlights the critical elements private equity firms place the most emphasis on, including:
- Cyclicality of the end market
- Frequency of purchase
- Retention rates
- Scale
